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Let the Busywork handle itself.


For small and mid-sized teams, we turn lead follow-up, quoting, routing, scheduling, and repetitive back-office work into practical AI-powered systems.

We build practical systems around the tools you already use, so handoffs keep moving and your team spends less time chasing status updates.

Common starting points: lead response, quote intake, internal routing, scheduling, and document handoffs.

See Example Workflows
The Senna Advantage

Systems that handle the work, so you can handle the business.

We build systems that take work off your plate and keep the day moving. Instead of juggling emails, follow-ups, and repetitive tasks, the right steps happen quietly in the background, turning inputs into completed outcomes.

We design and build custom workflow systems for small and mid-sized businesses, combining modern AI with software that fits the tools you already use. The result is less manual work, fewer gaps, and more time focused on what actually matters.

Based in Grand Rapids, Michigan, we help businesses simplify operations, reduce back-and-forth, and create systems they can rely on.

Case Study

Automating Lockout/Tagout Readiness Before Maintenance Delays and Safety Gaps Spread

Many small operations do not need a new EHS platform to improve maintenance readiness. They need one dependable workflow that gathers service requests, confirms machine status, routes approvals, and records lockout/tagout steps before work begins.

Automating Lockout/Tagout Readiness Before Maintenance Delays and Safety Gaps Spread
Automating Lockout/Tagout Readiness Before Maintenance Delays and Safety Gaps Spread

Building integrations across your core systems

HubSpot
QuickBooks
OpenAI
Azure
Slack
Asana
Shopify
Stripe
PayPal
n8n
Airtable
Notion
ClickUp
Dropbox
Front
Typeform
Monday.com
Pipedrive
ServiceNow
Zendesk
Microsoft Teams
Outlook
Excel
OneDrive
HubSpot
QuickBooks
OpenAI
Azure
Slack
Asana
Shopify
Stripe
PayPal
n8n
Airtable
Notion
ClickUp
Dropbox
Front
Typeform
Monday.com
Pipedrive
ServiceNow
Zendesk
Microsoft Teams
Outlook
Excel
OneDrive

Using homegrown tools or internal systems? We build workflow directly into those as well.

See How

Don't take our word for it...

The quoting workflow Senna built cut our response time from hours to minutes. We stopped losing deals just because we were slow.

Operations Manager

B2B Distributor

Our lead follow-up used to fall through the cracks constantly. Now it's just done. The team didn't have to change anything about how they work.

Sales Director

Service Business

Justin took the time to actually understand our process before building anything. The result was something our team immediately trusted.

Founder

Regional Agency

Frequently asked questions

A few common questions about how these systems work and where to start.
How is this different from other workflow tools?

There are already powerful platforms out there, but most are built for large teams and require time to learn and maintain.

Senna Automation designs and ships around your business, so you get a working process instead of another tool your team has to manage.

Do I need to be technical to use this?

No.

Everything is set up to match how your business already works, so your team interacts with simple inputs like emails, forms, or messages while the workflow runs quietly in the background.

What kinds of work can the system handle?

Anything that follows a pattern and needs consistent handoff.

Most businesses are already doing this work manually before it gets translated into a repeatable system.

  • Incoming leads getting organized and qualified
  • Follow-ups happening without reminders
  • Scheduling handled without back-and-forth
  • Invoices or documents created from conversations
  • Tasks moving between people without manual coordination
How do I get started?

We start by looking at where work is getting stuck or repeated.

From there, we build one system that takes that off your plate, then expand into other areas once the first workflow is running cleanly.

Start with the kind of help you need

Whether you need a clear AI plan, hands-on workflow support, or a better way to move work through the business, these pages show how we help Grand Rapids and West Michigan teams.

Grand Rapids AI Consulting

AI Consulting in Grand Rapids

Senna Automation helps West Michigan teams turn unclear AI ideas into working systems that remove manual work, speed up follow-up, and make operations easier to run.

See how we help
Grand Rapids AI Automation

AI Automation in Grand Rapids

Senna Automation builds practical AI automation systems for West Michigan teams that need faster response times, cleaner handoffs, and less manual admin across the tools they already use.

See how we help
Workflow Automation Consultant

Workflow Automation Consultant in Grand Rapids

Senna Automation helps small and mid-sized West Michigan businesses remove repeated handoffs, manual checks, and slow follow-up from the workflows that run the company.

See how we help

Ready to see how this works for your business?

Thirty minutes, no prep, no commitment.
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