You've got a lot going on.
Support your team with systems that handle the repetitive work. So they can focus on the work that moves things forward.
Systems that handle the work, so you can handle the business.
Senna Automation builds systems that take work off your plate and keep your business moving. Instead of juggling emails, follow-ups, and repetitive tasks, your workflows run quietly in the background, turning inputs into completed outcomes.
We design and build custom automation systems for small and mid-sized businesses, combining modern AI with software that fits the tools you already use. The result is less manual work, fewer gaps, and more time focused on what actually matters.
Based in Grand Rapids, Michigan, Senna Automation helps businesses simplify operations, reduce back-and-forth, and create systems they can rely on.
“The quoting workflow Senna built cut our response time from hours to minutes. We stopped losing deals just because we were slow.”
Operations Manager
B2B Distributor“Our lead follow-up used to fall through the cracks constantly. Now it's just done. The team didn't have to change anything about how they work.”
Sales Director
Service Business“Justin took the time to actually understand our process before building anything. The result was something our team immediately trusted.”
Founder
Regional Agency
Frequently asked questions
A few common questions teams ask before they start automating their workflows.
Who is this a good fit for?
Who is this a good fit for?
This is for businesses that feel slowed down by repetitive tasks, manual processes, or inconsistent follow-up. It works well for teams that want to save time, stay organized, and keep things moving without adding more overhead.
What challenges does this help address?
What challenges does this help address?
It reduces time spent on repetitive work, prevents things from slipping through the cracks, and helps leads and tasks move forward without constant manual effort. The goal is smoother operations and more consistency across the board.
What types of work can be automated?
What types of work can be automated?
Common examples include lead capture and follow-up, scheduling, onboarding, data entry, reporting, approvals, notifications, and internal workflows. If something is repetitive or rule-based, it can likely be automated.
Do you offer chatbot or AI assistant solutions?
Do you offer chatbot or AI assistant solutions?
Yes, when it makes sense. Chat-based tools can help with lead qualification, answering common questions, or guiding users through a process. The focus is always on usefulness, not just adding a chatbot for the sake of it.
Can this work with the tools already in use?
Can this work with the tools already in use?
Yes. Most systems can connect with tools already in use, such as CRMs, email platforms, scheduling tools, and internal systems. The goal is to improve what's already there, not replace everything.
Is technical experience required to manage it?
Is technical experience required to manage it?
No. Everything is set up to be simple and easy to manage. Once it's in place, it should feel like part of the normal workflow, not something that requires technical expertise.
Is it possible to start with a smaller scope?
Is it possible to start with a smaller scope?
Yes. Many projects start with one workflow or a single problem area. That makes it easy to see value quickly before expanding into other areas.
What does getting started look like?
What does getting started look like?
Start with a quick conversation about current workflows and where time is being lost. From there, it's easy to identify a few opportunities to automate and outline what that would look like.
Ready to see how this works for your business? Thirty minutes, no prep, no commitment.
